Practical. Honest. Slightly feral. Never inspirational.
Brand Purpose
MS Sucks exists to provide practical tools and honest language for people
living with multiple sclerosis. The brand prioritizes usefulness,
clarity, and lived experience over aesthetics or positivity for its own sake.
Logo Usage
The MS Sucks logo uses MOONBLOSSOM Regular and should always
appear clean and unobstructed.
Do not stretch, skew, or warp the logo
Do not outline or apply effects
Use on light, neutral backgrounds whenever possible
Color Palette
Primary #d91c5c
Secondary #662d91
Text #222222
Background #fffdf5
Background #ffffff
Primary and secondary colors are accents, not fills
Use one accent color per screen or layout
No gradients, drop shadows, or decorative effects
Typography
MOONBLOSSOM Regular — logo and journal headlines
Patrick Hand SC — secondary journal headlines only
Barlow — all website, body, UI, and functional text
Never use decorative fonts for paragraphs or long-form content.
Voice & Tone
Calm. Direct. Honest. Practical. Human.
No motivational language. No wellness clichés. No toxic positivity.
Humor is allowed, but it should always come from lived experience and
never minimize the condition or the reader.
